What is Vlogging
First of all, what is vlogging? And how is it different from other types of video?As I'm sure you thought, ‘vlog 'means' video blog' and it's exactly that: content you'd write a blog post about, but instead talk to a camera about it.
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There are two main vlog styles: a 'talking head' video where the camera is on a tripod (or in a stack of books depending on your team's budget!) And it stays steady as the vlogger talks about a topic, or a 'Follow me for vlog where the vlogger will carry a camera with them and movie clips as they go through their day or week.
How Vlogging Works
Vlogging is not rocket science. You can start vlogging using your mobile phone. First of all you need to choose the best platform. YouTube is the most popular platform for creating and sharing video content.
Start making videos, properly edit them and upload them to YouTube. Promote your videos as much as possible to reach the more audience.
Once you start getting views, no one can stop you from making progress. For more dtails, check out how to start vlogging on phone.
The Rise of Vloggers
It's easy to focus on the elaborate side of YouTube that we often see in the media:
- YouTubers selling arenas on national tours.
- YouTubers have landing book deals and are on the bestseller list.
- YouTubers earn six-figure revenue from pre-roll advertising alone, let alone from all brand sponsorship and merchandise profits.
But for every member of YouTube's elite, there are countless content creators who diligently film and upload to yet another, let's say, realistic-sized audience.
If fame and fortune are your only reasons for wanting to start a vlog, you're setting yourself up for disappointment.
Only around 4,000 channels out of the millions that exist on YouTube have more than 1 million subscribers.
But the best thing about vlogging is that you don't need a million subscribers to give and receive a lot of value through your videos.
How to vlog if you're just getting started
There's a lot to think about when starting a vlog, but I only hear a couple of things more often when people ask for advice.
"Which camera should I use?"
This is the question that most people ask themselves when they want to enter the vlog.
Our friend Noor has put together the list of best vlogging cameras that you can read, but when it comes to vlogging: the content of your vlog is much more important than what you film.
Of course, better audio and video quality will make it seem more professional, but even the most beautifully filmed vlog in the world will have viewers who will go halfway if the content isn't interesting.
So which camera should you use? What you have access to!
"What should I talk about?"
Another of the most common excuses I hear from people who want to start a vlog is "I just wouldn't know what to talk about." Here are some tips from Gary Vaynerchuk, CEO and entrepreneur with nearly a million YouTube subscribers and a multi-million dollar business:
His advice is simple. Instead of getting stressed trying to think of new and creative content ideas, just document your life and your business.
Share your thoughts and experiences. Share what inspires or frustrates you right now. You'll continue to create content, but you never have to wonder what to talk about. And because you are just yourself, it will be instantly identifiable.
Take a look at the vlogs you love and you will find that many follow this idea of documenting and creating.
They are sharing a day in their life, their process for food photography, their thoughts on politics, their review of the latest iPhone. They are being themselves and they tell you what they think.
Pick up the camera and start filming
So my best advice for learning how to vlog? Take a camera and start talking.
Do not leave it anymore. Share your thoughts. Upload it for the world to see and see what happens. With hard work, consistency, and a bit of vulnerability as you share your process, you'll create a loyal audience that will love your vlogs.
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